Welcome to Ameriserv Financial Stadium, home of the Johnstown Trojans!
Did that sentence just make you cringe? It sure did make me cringe.
We should have figured that it was only a matter of time before the high school ranks would follow the college and pro
ranks and start selling naming rights to stadiums. In Western Pennsylvania, Seneca Valley High School was the first to do
this as NexTier Bank bought the rights to their field. The bank will pay $50,000 over 10 years for the right to have their
corporate moniker as the name of the Raiders' stadium.
I know that's a lot of money and the capitalist in me should be foaming at the mouth and trying to convince the school
board at Johnstown to do this but hold the phone. Is nothing sacred? I mean corporate naming rights to a HIGH SCHOOL stadium.
High school stadiums should be named for former players or coaches as an honor. Not to the next highest bidder so that they
can attract attention to their website for a home equity loan.
What happened to good old-fashioned fundraising? I know $50K on the surface seems like a big deal, but over 10 years that's
just $5,000 a year. An aggressive campaign could raise that much money. There are numerous sources of alumni information as
well as tons of local businesses. It would take dedicated people to run such a pledge drive but it could be done.
If a business wants to make a one-time donation or grant that's one thing, but naming rights is over the top. Isn't the
signage enough at local fields?
I would like to give props to Hopewell High School. They dedicated and renamed their stadium in honor of their most famous
alum: Joe Montana. Let's just hope that in ten years it's still "Joe Montana Stadium" NOT "Joe Montana Field at Giant Eagle
Doug Keklak can be reached at